traditional news formats. against that, news industry used tabloid news and opinion journalism . So news industry criticized for sensational of news and focusing on profits. and Online or wireless equipments by development of Media technology facilitate custom news retrieval and delivery.
〈Background〉
→The 24-Hours News Cycle
Availability of cable news, for example
media disruptors. Firstly, the television forces radio out of national spotlight into locally based medium and then came the cable television (CATV), which evolves from relaying distant signals to narrow casting medium. Alternative newspapers emerge from counterculture voice to market threat, competing for advertisement revenue. Commercialization of the Internet and Web force “traditional” me
Media Game has brought on profound impact on its users over the past few years. Unlike traditional arcade games, which had more emphasis on the completing and/or competition within the game, social media games have more emphasis on inter relationship between users and sustainability of the relationship. We believe the profound impact it has on its users and the medium it is based on(on-line and m
1.Exposure(노출)
노출은 사람의 오감 중 하나 혹은 그 이상의 것이 활동하도록 물리적 근접으로 자극을 주었을 때 발생한다
본질적 의미는 사람의 존재의 영역에 진입했을 때를 말한다
노출의 중요성의 좋은 그림은 기업이 목록 자체를 변화시켜서 인터넷 검색 엔진에서 높은 보안수준을 이루는
traditional scenes in one sight, and dynamic and calm atmosphere in one place. However, Seoul city’s marketing strategy is somewhat ambiguous and not persuasive enough to gather lots of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a
> independent businessmen/salesmen
⑶ The Structure of OhmyNews
- Headquarter of News Guerrilla: similar with editorial bureau in traditional newspapers
- International Bureau: for foreign readers
- Service Bureau: in charge of managing and development web-service system for internet media
- Planning and Evaluation Office: in charge of business administration and sales management
3.2 Key competencies, capabilities, and resources
3.2.1 Key competencies and capabilities
Key Keyword Focused Anchor Text from External Links
Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined
External Link Popularity
The major search engines use many metrics to determine the value of external links. Some of these metrics incl
Chapter 1. Overview of IMC
1989년 미국 광고에이전시 협회(이하 Four A’s)의 TF팀에 의해 정의된 IMC는 다음과 같다. 커뮤니케이션 분야(전통적 광고, 인터렉티브, 세일즈 프로모션, 홍보)의 다양한 전략적 역할들과 명쾌하고 일괄되며 최대의 커뮤니케이션 임팩트를 제공하는 분야들을 결합을 평가하는 포괄적
MyStarbucksIdea.com is an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience.
The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was c
Introduction
Since 1971, Starbucks continuously grows to the largest coffeehouse company in the world, which has more than 20,000 stores in all over the world. Starbucks has developed world class digital and mobile payment technology, and this leads to processing more than 40 million new Starbucks card activation valued at over $610 million in the US and Canada. Actually, 30% of all Starbucks